Easy steps to a triple bottom line

John Fyfe reckons his experience shows there are 'easy steps to the triple bottom line'. From the time he and his twin brother Max bought their property in the late 1950s, land-caring was a big part of the Fyfe families farming practice.

Environmentally, it meant learning about the local Surry River and its estuary and developing and retaining significant vegetation cover (15%), eventually placing 35 hectares under Conservation Covenants.

Economically, John increased the farms size and production and with vegetation shelter and covenants in place, the farm sold at above the area average price.

And socially, being a 'land-carer' has led to involvement in the local community at all levels an interaction John Fyfe wants to continue with help from Land & Water Australias Community Fellowship.

'I would like to encourage farmers and farm advisors to understand that environmental sustainability is achievable within one generation on high production farms,' says John.

Read more about John Fyfe in the article Simple solutions suit the farm , from Land & Water Australia's People Make a Difference magazine