Development of a strategy for optimizing use of the Internet in the Australian Irrigation Industry

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This position paper summarises research and investigations to develop a strategy for the effective use of the internet in the Australian irrigation industry.

Information was gathered from a variety of sources including:

• Reviews of selected sites on the internet
• Review of previously published work that investigated the use of the internet in Australian agriculture
• A survey of the irrigation industry
• Review of surveys conducted by other organisations on similar and related topics, and
• Workshop discussions with individuals involved with the industry as a user of information or as an information provider.

Additionally, the principles of knowledge management were used in developing this paper. Knowledge management incorporates much more than developing information that can be accessed through websites, however, many of the principles upon which it is based were found to be relevant to the development of an internet strategy.