Land and Animal Management 2029

Product Information

Australian wool production in 2029 will be different to that which exists today.

The Australian wool producer will be expected by society and consumers to know and understand his / her land and animals, and also be able to detail all practices, affecting land, plants and animals on that property. Consumers will focus their purchasing power on the effect of wool production on the environment, animal welfare, and the community. The profitable Australian wool producer in 2029 will understand the climate, production and price risks associated with managing their business and will have effective strategies in place to mitigate these effects such as data management systems, which include decision support tools.